Pentrose, LLC is a full-service media agency specializing in the information marketing sector. We take personal brands and turn them into profitable businesses developing related products, increasing production value, providing call center and fulfillment facilities and doing media buys. We do more than provide a service to clients; we form partnerships and build relationships that not only increase exposure, but make it possible to branch out by granting access to our extensive list of contacts and the Incoming family of brands.
Our partners are highly successful individuals ranging from celebrity CEO’s, to religious and entertainment icons. They have achieved an unbelievable level of success and already benefit from media coverage. They have built up their personal brand to become a local household name. Pentrose then becomes their tool to convert exposure into revenue.
HAVING CREATED SUCCESS
Pentrose launched as a result of the partnership formed between Incoming CEO Ephren Taylor and media expert Jason Freeman of TMH Telemedia during the production of Mr. Taylor’s Creating Success from the Inside Out. The two worked to build the Creating Success brand into a Wall Street and CEO Read bestseller entitled “Creating Success from the Inside Out” (published by Wiley), and a long format program aired internationally on multiple networks and time slots. This year they took the show on the road with Wealth Tour Live 2009, a 30-city International tour teaching the principles from Mr. Taylor’s book through a series of seminars and workshops. Having established the Creating Success business model, Pentrose will be able to cost-effectively employ the same principles to new partners effectively running them through the machine.
PRODUCT DEVELOPMENT
After an initial assessment and evaluation by our entire team, we identify the areas and level of expertise of our new partner. Matching marketplace voids with practical information, we customize products such as books, audio cd’s, dvd’s, documentaries, social networking platforms, mentorships, coaching programs, etc.
PRODUCTION AND IMAGING
Once we have a handle on how the message will be delivered and to whom, we work to create packaging that blows the competition out of the water. We take pride in our production value and it pays. Consumers find comfort in quality design. We oversee all aspects of production including website development, broadcast commercials, packaging design, and episodic programming.
MEDIA BUYS
The sheer volume of buying, in conjunction with close broadcast relationships give Pentrose and our partners access to discounted slots on popular networks as well as national display advertisements. We purchase both short and long format as well as various display ad space. The lowered cost allows for product testing and consumer targeting before committing large budgets, which gives us the advantage of finding the perfect network and time slot to maximize profits.
BACK OFFICE SUPPORT
We’ve experienced first hand how outsourcing items such as script-writing, customer care and fulfillment can be a nightmare and cause sales to plummet. So we have taken the successes and failures of Creating Success and developed our own back office support system to plug in new programs and products for our other partners. We manage order volume through our 30-seat call center in Raleigh, North Carolina. This provides the support required to develop and manage continuance programs that convert one-time customer acquisitions into recurring monthly revenue
THE INCOMING EFFECT
Due to the high profile of our management team, Pentrose has been able to secure a number of A-list celebrities, high profile ministry, political figures and athletes anxiously waiting to plug into the Pentrose machine. Through cross marketing and brand integration, Pentrose’s strategies will combine the perfect promotional mix including, television, radio and the Internet to get top industry returns.
